Entertainment-education Communication Strategy in Tanzania: the Efficacy and Efficiency of Bongo Flava TV Programs in Youth Behavior Influence

The emergency of Bongo Flava programs in Tanzania has brought about a new concept of television influences on the youth. In most cases, television has been condemned as having a negative influence on the youth. Yet, this study brings about a more but different concept of the notion.... Instead, television and Bongo Flava programs that are mostly loved, instill a positive influence on youth behavior. Opportunities and education are among the many benefits received.