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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Matt Johnson
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Matt Johnson
A Princeton neuroscientist and marketing director combine their unique expertise to explore the psychology of consumption-through specific neuroscientific principles, they reveal how brands turn individuals into consumers.
300 pages, Charts and images; Illustrations, unspecified
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 19. mai 2020 |
| ISBN13 | 9781950665068 |
| Utgivere | BenBella Books |
| Antall sider | 288 |
| Mål | 235 × 160 × 30 mm · 476 g |
| Språk | Engelsk |
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