Switch: How to change things when change is hard

Dan Heath

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Switch: How to change things when change is hard

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

320 pages

Media	Bøker Pocketbok (Bok med mykt omslag og limt rygg)
Utgitt	3. mars 2011
ISBN13	9781847940322
Utgivere	Cornerstone
Antall sider	320
Mål	131 × 198 × 21 mm · 228 g
Språk	Engelsk