Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons - Elisabeth Doucett - Bøker - American Library Association - 9780838909621 - 30. mai 2008
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Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons

Elisabeth Doucett

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Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.

160 pages, Illustrations

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 30. mai 2008
ISBN13 9780838909621
Utgivere American Library Association
Antall sider 160
Mål 230 × 155 × 6 mm   ·   218 g
Språk Engelsk  
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