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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 17. mai 2018 |
| ISBN13 | 9780413778000 |
| Utgivere | Methuen Publishing Ltd |
| Mål | 144 × 218 × 26 mm · 458 g |
| Språk | Engelsk |
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