Marketing English Books, 1476-1550: How Printers Changed Reading - Oxford Studies in Medieval Literature and Culture - Da Costa, Alexandra (Senior Lecturer, Faculty of English, University of Cambridge) - Bøker - Oxford University Press - 9780198847588 - 4. november 2020
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Marketing English Books, 1476-1550: How Printers Changed Reading - Oxford Studies in Medieval Literature and Culture

Da Costa, Alexandra (Senior Lecturer, Faculty of English, University of Cambridge)

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Marketing English Books, 1476-1550: How Printers Changed Reading - Oxford Studies in Medieval Literature and Culture

Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.


288 pages, 12 Illustrations

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 4. november 2020
ISBN13 9780198847588
Utgivere Oxford University Press
Antall sider 290
Mål 240 × 164 × 25 mm   ·   586 g